The Rede Vale Mais supermarkets brand was born from the union of seven supermarkets in the northern region of the state of São Paulo (Brazil). Uniting management styles, inventory and a single distribution center, providing agility in distribution, more affordable prices and negotiation for buyers (who buys well, profits), apart from the fact that a single brand, solid and present in 4 different cities, destabilizes competitors and becomes top of mind of that micro-region. The symbol is simple, with a smile alluding to the V of the brand, as well as the M below forms a shopping cart. Conveying thus: Happiness and satisfaction with each purchase.
